Consumerism, Marketing, and the Cardinal Virtues
Engelland, C., & Engelland, B. (2016). Consumerism, Marketing, and the Cardinal Virtues. Journal of Markets & Morality, 19(2).
This research article is the fruit of ongoing dialogue between a marketing professor and philosophy professor, who are also father and son. In fall 2014, they decided to bridge the methodologies of their professions in order to humanize the business enterprise. After repeated conversations, they integrated their respective methodologies in a common vision. The result is their 2016 article, which respects the standard models of marketing literature while integrating it within a deeper philosophical and anthropological framework in terms of the cardinal virtues.